Ammonia: Friend or Foe?

Ammonia: most of us have heard of it, but how many of us actually know what ammonia is and how it works? In the beauty world, there are varying opinions on whether ammonia is good or bad, safe or harmful. To dig deeper into this debate, let’s first break down what ammonia actually is. Ammonia, or an ammonia substitute, is an almost all-permanent hair color. When there is ammonia in the color, the outermost layer of your hair, also known as the cuticle of the hair, opens extremely wide, allowing the color to penetrate deeply. The result is rich, saturated hair color that has a softening effect. However,...